The Dreamcast the last video game console released by Sega. In contrast to the expensive hardware of the unsuccessful Sega Saturn, the Dreamcast was designed to reduce costs with "off the shelf" components and went on to sell over 10 million units worldwide. It was released on September 9th 1999 for $199.00, which would equate to $296.95 today.
September 9th, 1999 Source: wikipedia.org
The Dreamcast set a new sales record by selling more than 225,132 Dreamcast units in 24 hours, earning Sega more than $98 million.